The value proposition of the old school Web portal was simple - we aggregate
content for you to consume. In return for this service, you'll give us your
attention, which we will monetize via advertisements. Companies like AOL and
Yahoo executed against this value proposition and secured rather significant
positions in the blossoming Web space.
The foundational assumption of the portal model was that the user is a
passive consumer of content. This concept used to work well because:
Content and service creation was expensive Aggregating content and services
was a manual process Computing, storage, and bandwidth were expensive
Web-based programming languages, methodologies, and toolkits were limited
These dynamics have changed. The proliferation of Web Services,
micro-format... (more)